Hookr
A product by Richi AI
"Go viral on purpose, not by luck"
Hookr turns viral guesswork into a measurable score. Understand why videos take off and fix yours before you post, for creators, influencers and brands of any size.
What makes Hookr special
Score before you post
Know a video’s viral potential before you publish it. No more guessing.
8-dimension analysis
Hook, retention, storytelling, emotion, visual, audio and CTA, each scored.
Actionable coaching
Concrete, prioritised fixes for your video, not generic best-practice advice.
Niche-aware benchmarks
Your video is compared against viral content in your own niche.
The Team
Yves-Marcel Richel
Founder & Developer
As a developer and content creator, I got tired of guessing what would go viral. Hookr is my answer: an honest score and concrete fixes, before you post.
About Richi AI
Company
Richi AI is a sole proprietorship based in Frankfurt am Main, Germany, specialised in AI-powered tools and applications for content creators.
Mission
We build tools that help creators understand and improve their content, without complicated dashboards or expensive subscriptions.